Lisa Picarille is a consultant specializing in online marketing, branding, social media and content creation.
Most recently, Lisa was the Publisher and Editor-in-Chief of Revenue Magazine, The Performance Marketing Standard. In that role, she was responsible for developing all editorial content for the print magazine and the website, as well overseeing production, sales and distribution of the publication.
A podcasting junkie, she also co-hosts the popular Affiliate Thing podcast with Affiliate Summit co-founder Shawn Collins; is a regular member of the Cast of Geeks podcast gang; and appears regularly on The Spew podcast about women in online marketing.
Lisa is a veteran journalist who began her career more than 20 years ago as a professional sports writer in Boston and has also headed the news departments of major high tech news organizations including Wired.com, TechWeb.com, TechTV.com and CRN.com. Her work has also appeared in Rolling Stone, CRM Magazine, PCWeek, MacWeek, Computerworld and InfoWorld.
Lisa is a frequent speaker at industry conferences including Ad:Tech, Online Market World, the LinkShare Symposium, Affiliate Summit, Web 2.0, Blog World Expo, eComXpo, and the Social Media Marketing Summit.
She is also a founding board member for the Performance Marketing Alliance and the 2008 winner of LinkShare’s Golden Link Award for Most Vocal Performance Marketing Advocate.
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