Resume

LISA PICARILLE
lisa.picarille@gmail.com
415-642-1863

04/10-Present, University of San Francisco Online, Faculty Member/Class Instructor (Affiliate Marketing)
• Develop teaching materials
• Create educational presentations
• Work with students on a weekly basis for additional help and instruction

03/09-Present, Consultant
• Work with clients to create internal and external branding messages
• Outline and develop social media roadmap
• Create content assets for clients
• Develop brand extensions including podcasts, additional sites, videocasts
• Work with clients to enhance existing Web properties
• Create collateral sales and marketing materials

04/04-03/09 Revenue Magazine, Publisher and Editor-in-Chief, Revenue (www.revenuetoday.com)
• Handled all aspects of editorial content and production magazine
• Managed team of writers, editors, and Web producers
• Worked with staff to determine news direction and coverage
• Edited stories
• Wrote and reported stories
• Interfaced with advertising clients
• Oversaw budget for the magazine and website
• Maintained and wrote our blog
• Started social media initiatives
• Co-hosted two weekly podcasts
• Oversaw content and speakers as Program Chair for our two-day event focused on Social Media Marketing

Other
Co-author “The Ultimate Pitch: 17 sure-fire strategies for getting everything you want in work and life (John Wiley & Sons due out in early 2011)
Founding Board member the Performance Marketing Association (www.performancemarketingassociation.com)

Awards
Winner Performance Marketing’s Most Vocal Advocate Award (2008), runner up Performance Marketing’s most Vocal Advocate Award (2007), runner up Blogger of the Year, Pinnacle Award (2008)

Speaking
Featured speaker at Ad:Tech, Web 2.0, Affiliate Summit, Online Market World, LinkShare Symposium, ShareASale Think Tank, BlogWorld & New Media Expo, Social Media Marketing Summit and eComXpo.

Podcasts
Host of podcasts The Spew, Affiliate Thing, Cast of Geeks, AffPlan Strategies Session, Performance Marketing Association Industry Report

09/01-03/04 CRM Magazine, Senior Editor (www.destinationcrm.com)
• Wrote, edited and reported stories for magazine and website
• Edited stories
• Helped develop CRM conference in conjunction with the magazine

10/00-8/01 TechTV, Executive Producer Techlive.com (www.techlive.com)
• Handled all aspects of editorial content and production of site
• Managed team of 14 writers, editors, reporters and producers
• Oversaw budget for Web New/Business and Money group
• Facilitated integration of Web with television network
• Worked with TV staff to determine news direction and coverage
• Provided editorial voice for the site
• Edited stories
• Prepared scripts, questions for interview with guests
• Worked with producers to select guests for TV show
• Wrote and reported stories when necessary
• Wrote column for techlive.com
• Performed field producer duties for TV
• Participated in radio show

2/00-10/00 Freelance
Audi Work
Schwab.com (www.schwab.com), Host Online Live
• Host live online audio forum discussion about technology, investing
• Prepare scripts, questions for interview with guests
• Work with producers to select guests for audio forum

Wired.com, San Francisco (www.wired.com)Guest Host “Wired News Audio Spin” (www.wired.com/news/radio)
• Host online audio show twice a week
• Select news story from wired.com, interview reporter of story

CMP Media Inc., San Francisco, On Air Talent
• Voice introductions, bumpers for weekly “Byte Week in Review” (www.techweb.com/today)

Consulting
Catapulse, Cupertino, California (www.catapulse.com)
• Develop cohesive online branding strategy
• Organize, develop Web content

Writing/Editing
• Wired.com, San Francisco (www.wired.com)
• Iconocast, San Francisco (www.iconcast.com)

2/00-7/00 Contractor, Wired.com, San Francisco (www.wired.com), Night News Editor
• Selected stories for morning post
• Worked with reporters to develop story ideas
• Edited copy

6/97-2/00 CMP Media Inc., San Francisco, Executive Editor, TechWeb.com (www.techweb.com/news)
• Planned story budget, developed content, style for entire site
• Managed a team of 15, including reporters, producers and freelancers
• Developed business plans
• Responsible for group budget
• Coordinated with technical team on implementation and site redesign
• Oversaw special editorial projects
• Worked with Business Development staff on implementation of partnerships
• Coordinated with 16 other online CMP publications to aggregate content
• Voiced weekly streaming media reports, weekly audio column
• Wrote daily audio news script

News Editor, TechWeb.com
• Planned story budget, developed content
• Wrote, researched, edited news stories for daily production
• Managed online posting process
• Wrote daily audio news script

Online Managing Editor, Computer Reseller News (www.crn.com)
• Edited, posted daily content
• Planned content, scheduled stories
• Managed online process
• Coordinated online coverage with print publication

Internet Editor, Consumer Reseller News
• Wrote, reported stories for Internet section
• Created content, elements of weekly Internet section
• Edited stories for Internet section

Senior Editor, Consumer Reseller News
• Wrote, reported, researched breaking news stories on Internet, New
Economy

9/95-6/97 International Data Group, Inc., Burlingame, CA, Senior Editor, Computerworld
• Wrote, reported breaking news and business stories focusing on software, applications, Macintosh, channel and distribution

9/93-9/95 Freelance, San Francisco
Writing/Reporting: Computer Reseller News, PC Week, MacWEEK, Rolling Stone

Other Experience
• Senior Writer, MacWEEK, San Francisco, 6-92-9/93
• Business Editor, InfoWorld, San Mateo, CA, 1/91-7/92
• News Editor, Publish, San Francisco, 9/90-1/91
• Staff Writer, PC Week, Boston /Foster City, CA, 9/87-9/90
• Producer, WFNX Radio, Lynn, MA, 1/89-4/90
• Executive Producer/On Air Talent, Infinity Broadcasting/WBCN, Boston 9/86-1/89
• Producer, Star Communications, East Boston, MA, 9/86-12/87
• Sports Writer, Patriot Ledger, Quincy, MA, 1/84-9/86

Education
Bachelor of Arts Journalism, Northeastern University, Boston, 1986

References
Furnished upon request

Comments on this entry are closed.