My clients come to me because they are frustrated at not being noticed, angry they have less resources but more work to do, and disappointed that their content isn’t as compelling as they need. I help them solve these problems. I can help you too.

Content Editing (whip your words, content and copy into shape)
Content Creation (write articles, blogs, reviews, marketing materials, ad copy and more)
Content Development/Strategy (evaluate your media property; implement improvement plans consistent with your business objectives)
Podcasting (develop custom podcasts and audio content for your brand)
Education (develop comprehensive curriculum and learning materials in a variety of verticals)
Social Media Consulting (develop and implement a strategy to leverage social networking platforms)
Branding (help create corporate identities; gain media recognition; create imaginative campaigns)

Calif. AB 178 on Hold for Now

April 28, 2009

Small businesses and affiliates in California can breathe a little easier – at least for a few months.
California Assembly Bill 178, which was slated for a hearing on Monday, was canceled just hours before it was to be heard by the Assembly Committee on Revenue and Taxation. Although this is not a victory in [...]

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How do you Measure Success?

April 15, 2009

I’ve been struggling a little bit lately with the concept of professional success. Feedback on my post yesterday got me thinking about why people use the number of followers on Twitter or other social media sites as a measure of popularity. For many, popularity equals success. But if you opt not to use that measurement, [...]

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Twitter: Quantity vs. Quality

April 14, 2009

The other day a friend asked me if I could help him get 100,000 followers on Twitter. I was a bit taken aback. This guy isn’t a big brand or a celebrity. He’s a regular person that seemed intent on basing the value of Twitter based on how many followers he could acquire.
I guess [...]

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Individuals Make a Big Difference in Advertising Tax Fight

April 10, 2009

If you have even the slightest doubt that you, as one person, can make a difference in this nationwide fight against tax bills that unfairly takes aim at affiliate marketers - think again.
Stephanie Lichtenstein is the perfect example of how an individual can affect change. Steph may be a petite gal, but make no mistake [...]

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Small Businesses Now Armed with Data to Fight Unfair Tax Legislation

April 9, 2009

One network has stepped up to the plate and provided very specific data about the number of affiliates it has in California and the amount of income paid out to those affiliates in 2008. This network has also provided, like LinkShare, a very long list of the cities where affiliates reside.
Although I’m dying to [...]

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Fighting Proposed Tax Legislation Requires Stats – Stat!

April 8, 2009

The grassroots efforts to fight the proposed tax legislation that directly (and negatively) impacts affiliates are making some in roads. It’s wonderful to see so many people jumping in to help in the battle. Groups such as the Performance Marketing Alliance and Affiliate Voice are working hard to gather information, keep the industry up to [...]

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Meeting with Lawmakers to Fight Affiliate Tax

April 7, 2009

There have already been some great write ups about last week’s California Lobby Day from Karen Garcia and Trisha Fawver as well as some recaps of the day’s events on podcasts, including The Spew and Affiliate Thing.
I went in to the experience not really knowing what to expect. I had never met with [...]

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Welcome to Lisa Picarille’s Home Online

March 11, 2009

Lisa Picarille is a consultant specializing in online marketing, branding, social media and content creation.

Most recently, Lisa was the Publisher and Editor-in-Chief of Revenue Magazine, The Performance Marketing Standard. In that role, she was responsible for developing all editorial content for the print magazine and the website, as well overseeing production, sales and distribution [...]

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