My clients come to me because they are frustrated at not being noticed, angry they have less resources but more work to do, and disappointed that their content isn’t as compelling as they need. I help them solve these problems. I can help you too.

Content Editing (whip your words, content and copy into shape)
Content Creation (write articles, blogs, reviews, marketing materials, ad copy and more)
Content Development/Strategy (evaluate your media property; implement improvement plans consistent with your business objectives)
Podcasting (develop custom podcasts and audio content for your brand)
Education (develop comprehensive curriculum and learning materials in a variety of verticals)
Social Media Consulting (develop and implement a strategy to leverage social networking platforms)
Branding (help create corporate identities; gain media recognition; create imaginative campaigns)

My Best Friend is a Social Networking Holdout

September 9, 2009

No matter how convincing my arguments or the number of times I attempt to lure my best friend to participate in social networking, she just won’t give in.
It totally baffles me that she is vehemently resistant to social networking applications and social platforms as they seem tailor made for someone like her –she loves to [...]

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Affiliate Marketers Give Back

August 24, 2009

Missy Ward is a champion fundraiser for many causes including breast cancer. She’s all about saving the boobies. This week she is running The Not-So-Silent Auction to help her teammates raise the minimum necessary so they can participate in the Avon Walk for Breast Cancer next month in Los Angeles.
Missy put out the call [...]

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I’m on the Friday Podcast

August 24, 2009

Andrew Wee invited to be be on his long-running Friday Podcast with Andrew Wee. We had a lively and interesting discussion on content, how it’s evolving, how to make the most of content and what makes compelling content. We also talked a little about branding and the new book I am working on with Jim [...]

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Dining at the Content Buffet

August 17, 2009

I’ve been thinking a lot about the psychology of taking things away from people or offering them only limited options. In my personal life I’ve been contemplating no longer eating red meat. I don’t indulge very often anyway, but the idea of saying that I will not eat red meat feels much more like deprivation [...]

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Performance Marketing Alliance Names Charter Board

August 10, 2009

The Performance Marketing Alliance has announced its charter board of directors. The board, which was elected by the more than 50 charter members of the PMA, now has official oversight of the PMA, and will provide vision and leadership for the organization..
The PMA Board of Directors includes:
* Chris Henger, head of [...]

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10 Tips for Improving Your Pitch at Affiliate Summit

August 7, 2009

Jim Kukral and I are who working on a book called “Your Pitch Sucks”, and to help you out at Affiliate Summit (and any other tradeshow you might attend) we have put out a free ebook called “Quick Tips for Improving Your Pitch at a Tradeshow.”
The ebook features 10 tips that you can read [...]

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Affiliate Summit: Ready, Set, Schmooze

July 29, 2009

I’m getting very excited about attending Affiliate Summit East 09 in New York. It’s less than two weeks away. The sold-out event is jam-packed with opportunities to network with industry leaders as well as for me to learn more about new trends, technologies and tools.
Here’s how to I get the most out of the show:
*Be [...]

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LinkShare Golden Link Awards 2009

June 23, 2009

I couldn’t make it to New York City for this year’s LinkShare Symposium East. I know that by staying home I missed a lot of great networking opportunities as well as the infamous Joan Rivers hosting the annual Golden Link Awards (I was a judge again this year). However, thanks to Twitter - more specifically [...]

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Food for Thought

June 5, 2009

Those of you that know me are aware that I am very passionate about many things. Media, Marketing and More is the tagline for my blog, so you already know that I LOVE media and marketing. The More part of that includes - music, food (new restaurants, cooking, bacon and coffee) gadgets, all things canine, [...]

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SF Chronicle Focuses on AB-178, Net Taxation

May 18, 2009

I wrote an article that appeared in the Sunday Insight section of the San Francisco Chronicle and The opinion piece, titled “Web tax bill off – for now,” was part of a three-story package asking the question “Is it time to tax the Internet?”
I met with the Chronicle’s Editorial Board at the end [...]

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