Headed to BlogWorld and ThinkTank

by Lisa Picarille on October 6, 2010

I have been so busy creating tons of content for other people that I have neglected my own blog. I feel a little like the shoeless cobblers child. I teach my clients how to get the most from their content, including the importance of staying a schedule and how to make the process of creating content easy. I guess I need to take my own advice.

I’m hoping to feel re-energized about my own blogging efforts when I return from BlogWorld & New Media Expo next week. I didn’t make it to the conference last year, but attended in 2008 and got so much out of it. I’m really excited about the agenda this year – both the quality of people speaking and those attending. There looks to be some great networking opportunities.

I’ll also have plenty of schmoozing and blogging fodder at ShareASale’s ThinkTank event, held just two days after BlogWorld. ThinkTank is one of the best events of the year. ShareASale CEO Brian Littleton and his team put on a world-class event that is intimate and amazing. There are so many great components to the agenda, but by far, my favorite is on the final day when Brian sits in the middle of the room and takes questions and anything else thrown at him from merchants, OPMs and affiliates.

Every year I am astonished that a CEO would be so candid, thoughtful and responsive. Most other CEO’s aren’t willing to put themselves in a hot seat like that and have an honest and unscripted conversation. But those several hours are the essence of what inspires such loyal devotion to ShareASale and illustrate the company’s commitment to excellence and responsiveness to all it constituents. I usually leave the event feeling that I have a better understanding of the industry as a whole and ShareASale’s goals and plans, as well as peek into how all successful businesses should be run.

With so much going on over the next several weeks, it looks like I won’t have any excuses for not blogging about the events.

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