Individuals Make a Big Difference in Advertising Tax Fight

by Lisa Picarille on April 10, 2009

If you have even the slightest doubt that you, as one person, can make a difference in this nationwide fight against tax bills that unfairly takes aim at affiliate marketers - think again.

Stephanie Lichtenstein is the perfect example of how an individual can affect change. Steph may be a petite gal, but make no mistake - she is a total dynamo. When she realized that this tax movement targeting affiliates was snowballing and saw how it could threaten the industry she loves being part of, her passion drove her to jump in head first and ask how she could help. She also didn’t take no for answer when some told her that bigger more organized groups were handling things.

Instead, she started a Facebook group to keep people up to date on happenings with tax legislation around the country. She also began making calls to anyone and everyone, imploring them to get involved; provide her with data and help her create the needed materials to make a difference. She wasn’t shy about reaching out to CEOs, merchants, affiliates and other who might be able to help in any possible way.

Some nights I would see Stephanie online on AOL IM at 11am my time, which is 2am where she’s based in Miami. That’s because she’s spends her days working as an OPM at Andy Rodriguez Consulting. Still, she’s devoted countless nights and weekends to battling this issue.

If Steph sees a problem that is not being addressed, she moves to solve it quickly. A couple of weeks ago she listened to a podcast where an affiliate in Minnesota talked about being the only one going to speak with state representative. She realized that others might be in a similar situation and created a list of affiliates in each state that wanted to help the cause. This way folks in the same states could band together to lobby lawmakers. She understands that there is great strength in numbers.

She’s also taken a bipartisan approach and is working with anyone that wants to help. She not concerned about industry politics. She’s simply focused on the task at hand – making sure unfair legislation doesn’t get passed. Her youthful enthusiasm keeps me pumped up – even when I think there isn’t much more I can do. Thanks Stephanie. You’ve inspired me and many others. With your hard work and the dedication of many others, I feel hopeful that these potentially devastating tax bills will be defeated.

{ 3 comments… read them below or add one }

Stephanie Lichtenstein April 10, 2009 at 5:19 pm

Thanks Lisa, this is just the ammo I need for my meeting tomorrow morning with my state rep! You have been by far a big help and many of the things I have gotten accomplished have been because of you. Thank you!

Trisha Lyn Fawver April 14, 2009 at 3:57 am

Yes, I second the Stephanie rocks sentiment!

Stephanie Lichtenstein April 21, 2009 at 3:33 pm

I pay Trisha to say these things about me. lol Thanks :)

Leave a Comment

{ 3 trackbacks }

Previous post: Small Businesses Now Armed with Data to Fight Unfair Tax Legislation

Next post: Twitter: Quantity vs. Quality