About Me
Lisa Picarille is an online content strategist.
She develops online content strategies for businesses using unique and compelling written, video and audio content that is deployed across multiple platforms - including the social Web - to help businesses maximize their reach. She also consults on a variety of issues including online marketing, branding, and social media.
Most recently, she was the Publisher and Editor-in-Chief of Revenue Magazine, The Performance Marketing Standard. In that role, Lisa was responsible for developing all editorial content for the print magazine and the website, as well overseeing production, sales and distribution of the publication.
She also co-hosts the popular Affiliate Thing podcast with Affiliate Summit co-founder Shawn Collins; is a regular member of the Cast of Geeks podcast gang; and appears regularly on The Spew podcast about women in online marketing.
Lisa is a veteran journalist who began her career more than 20 years ago as a professional sports writer in Boston and has also headed the news departments of major high tech news organizations including Wired.com, TechWeb.com, TechTV.com and CRN.com. Her work has also appeared in Rolling Stone, CRM Magazine, PCWeek, MacWeek, Computerworld and InfoWorld.
Lisa is a frequent speaker at industry conferences including Ad:Tech, Online Market World, the LinkShare Symposium, Affiliate Summit, Web 2.0, Blog World Expo, eComXpo, and the Social Media Marketing Summit.
She is also a founding board member for the Performance Marketing Alliance and the 2008 winner of LinkShare’s Golden Link Award for Most Vocal Performance Marketing Advocate.
Disclosure
This policy is valid from 12 January 2010
This blog is a personal blog written and edited by me. For questions about this blog, please contact lisa at lisapicarille dot com.
This blog accepts forms of cash advertising, sponsorship, paid insertions or other forms of compensation.
This blog abides by word of mouth marketing standards. We believe in honesty of relationship, opinion and identity. The compensation received may influence the advertising content, topics or posts made in this blog. That content, advertising space or post will be clearly identified as paid or sponsored content.
The owner(s) of this blog is not compensated to provide opinion on products, services, websites and various other topics. The views and opinions expressed on this blog are purely the blog owners. If we claim or appear to be experts on a certain topic or product or service area, we will only endorse products or services that we believe, based on our expertise, are worthy of such endorsement. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider.
The owner(s) of this blog would like to disclose the following existing relationships. These are companies, organizations or individuals that may have a significant impact on the content of this blog. We are employed by or consult with: The Performance Marketing Association, The University of San Francisco Online, Flamingoworld.com. I serve on the following corporate or non profit boards: Affiliate Summit Advisory Board.
To get your own policy, go to http://www.disclosurepolicy.org
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