My Best Friend is a Social Networking Holdout

by Lisa Picarille on September 9, 2009

No matter how convincing my arguments or the number of times I attempt to lure my best friend to participate in social networking, she just won’t give in.

It totally baffles me that she is vehemently resistant to social networking applications and social platforms as they seem tailor made for someone like her –she loves to share; she consumes vast amounts of information daily and she derives joy from being among the first to know something.

We’ve been friends since 1991 when we both worked at a now-defunct high tech trade publication. She a writer, editor, and wordsmith extraordinaire and is intimately familiar with reporting about technology. She also uses technology in both her work and personal life. Over the years she has consulted with a couple of software developers to create very specialized content management systems. Clearly, she is not a Luddite.

She’s also one of the savviest networkers I know. She has a huge network of friends and is much better than me at keeping up with people by scheduling weekly lunches, going out for drinks, and making play dates with her kid and her friend’s children. She also spends an hour or two each night sending out emails just to say hello and maintain those strong ties with friends and family.

Over the years I have gotten permanent jobs, freelance assignments, a few hairstylists, and some fabulous close friends through her myriad of connections. She is always putting people together and then stepping aside to let those connections flourish. I’ve seen it time and time again.

Similar to me, she’s a total media and information junkie – getting dozens of magazines; she up on all the latest news and events; she loves pop culture, music and movies; she’s an avid reader; a TV junkie; she spends hours seeking out information online; and she is a thorough researcher of anything that captures her interest.

In addition, she’s a one women recommendation engine. New restaurants, consumer products, fabulous services, unheard of sales and discounts - you name it and I’ve gotten amazing recommendations and tips from her. About 99 percent of the time, I will be over the moon about something she clued me into before the masses got wind of it. I trust her implicitly. When she gives something the thumbs up, I usually run out to buy it immediately.

I’ve asked her repeatedly why she doesn’t sign up for Facebook or Twitter and she doesn’t seem to have a specific reason - just “I’m not that interested.” I’ve tried to dig deeper but she always seems to want to end the conversation.

Maybe she’s just a private person? Perhaps she simply prefers what she perceives as more intimate face-to-face interaction? There could be serious time constraints with the demands of a full-time job, a husband and a kid? I’m not sure since she pretty much refuses to give me what amounts to “real” reason in my opinion.

Last week she and I went out for dinner and to a comedy show to celebrate her birthday. I could tell that by my fourth reference to something I saw on Twitter she was beginning to roll her eyes. She also seemed to bristle every time I took out my iPhone to check Twitter, which wasn’t that often as soon as I realized she was sensitive about my attention being diverted for 60 seconds.

Her husband is on Facebook and so are nearly all of her friends. I know because most of them have friended me – including her husband. When she and I talk about what mutual friends are up to, she seems to have the scoop and often lets it slip that she got the info from her husband, who got it via that person’s Facebook page. She has actually called me a few times to ask me to look up some info on Facebook or Twitter about mutual friends. That’s usually my opening to launch into questions about why she doesn’t just sign up for herself. But she always deftly sidesteps and moves onto other topics.

Perhaps I should just let this issue drop and appreciate her for the wonderful, thoughtful, caring friend that she is. However, as I become more convinced of the power of social media and as it permeates my life both personal and professional to even greater degrees, I feel a slight gap between us.

We’ve been through a lot over the years and I’m obviously not willing to let such an important relationship whither because of this issue, but it’s something that nags at me a little.

When my mom pooh-pooh’s Twitter or Facebook; I get totally it. She’s older. She’s not technical savvy. She’s set in her ways. And she’s spent her 70-plus years living in the same tiny town with the same folks she known since grade school. She communicates with friends via the phone or by running into them at the grocery store or coffee shop. If she hasn’t talked to them in more than a decade, it’s probably because she doesn’t want to.

It’s easy for me to wrap my head around why my mother sees no need for these “new fangled” methods of communication. It’s not so easy for me to understand why my best friend is a social media holdout. I don’t think that her embracing social media would make communication between us easier. I just believe that it would enrich her life in so many ways.

Do you have a social media holdout in your life? I’d love to swap stories – especially if you managed to eventually get them to see the social media light.

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Affiliate Marketers Give Back

by Lisa Picarille on August 24, 2009

Missy Ward is a champion fundraiser for many causes including breast cancer. She’s all about saving the boobies. This week she is running The Not-So-Silent Auction to help her teammates raise the minimum necessary so they can participate in the Avon Walk for Breast Cancer next month in Los Angeles.

Missy put out the call for donations for the auction and the online marketing community responded with some great items to be auctioned off. There’s just no way to say no to someone as giving and caring as Missy.

So, I have donated two items:

1. I will be giving away two hours of free consulting time to the highest bidder. I look forward to talking with the winner about improving their content strategy.

2. Shawn Collins, my co-host on the Affiliate Thing podcast, and I have also donated something special. We will be creating and singing a customized song on our popular podcast about the company that has the highest bid. This is a very unique branding opportunity. Or maybe you’ll bid NOT to have me sing. Either way, it’s for a very good cause.

There are also lots of other fantastic items to bid on. Please, give generously for the boobies.

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I’m on the Friday Podcast

by Lisa Picarille on August 24, 2009

Andrew Wee invited to be be on his long-running Friday Podcast with Andrew Wee. We had a lively and interesting discussion on content, how it’s evolving, how to make the most of content and what makes compelling content. We also talked a little about branding and the new book I am working on with Jim Kukral called Your Pitch Sucks. Check it out.

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Dining at the Content Buffet

by Lisa Picarille on August 17, 2009

I’ve been thinking a lot about the psychology of taking things away from people or offering them only limited options. In my personal life I’ve been contemplating no longer eating red meat. I don’t indulge very often anyway, but the idea of saying that I will not eat red meat feels much more like deprivation than a choice. It’s a mental thing. Plus, I’d have to swear off bacon and I’m not sure I can do that.

But the idea is that taking things away from people or restricting them creates a different mental state. It’s the same for content. People don’t want to be restricted. Let people consume various type of content in the ways they choose. Give them options – RSS feeds, twitter alerts, blogs, video, audio. Make your site a content buffet.

I think of it like hosting a cocktail party. There are some guests that will only consume from the cheese plate, some that hate the olives, other that will gravitate towards the sweets and yet others that are there just for the drinks. But at least all of the guests will have be able to pick and choose what they want. You don’t want people to leave the party or your site feeling hungry or unsatisfied.

Think about your content like a menu. You wouldn’t serve only hardy entrees to your dinner guests. You need appetizers, main courses, and, of course, deserts. Have various type of content on your site Not everything content element needs to be an in-depth article or a long blog post. Mix it up with graphics showing research, brief audio clips, smaller interviews or product reviews, longer articles, links to relevant news, polls, short video clips, etc. A variety of content types and lengths makes it more interesting for your audience and ultimately more digestable.

And most importantly, deliver what you promise, when you promise it. If you say, every Tuesday and Friday there will be a new blog, and then make sure to have that blog ready for Tuesday and Friday. If it’s not there, people will not trust your word and may not come back.

Again, it’s like food. If my favorite dish is only available as the Friday special at an eatery and I make an effort to go to that restaurant on Friday for that dish and it’s not on the menu, I will be disappointed and I will be hesitant to return the next week.

Also, don’t forget to get feedback from your audience. Invite comments at every turn. Ask people to take a survey a couple of times of year. Knowing what kind of topics they are most interested in and how they want to get that information will help you better plan your content menu.

Bon Appetit!

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Performance Marketing Alliance Names Charter Board

by Lisa Picarille on August 10, 2009

The Performance Marketing Alliance has announced its charter board of directors. The board, which was elected by the more than 50 charter members of the PMA, now has official oversight of the PMA, and will provide vision and leadership for the organization..

The PMA Board of Directors includes:

* Chris Henger, head of Google Affiliate Network
* Scott Jangro, co-founder and CEO of MechMedia
* Will Martin-Gill, Director of Internet marketing at eBay
* Kim Riedell, vice president of client development for Commission Junction
* Brook Schaaf, founder and partner of Schaaf Consulting
* Steve Schaffer, founder and CEO of Offers.com
* Jason Spievak, co-founder and CEO of RingRevenue
* Tim Storm, CEO of FatWallet and
* Brad Waller, vice president of business and affiliate development at ePage

Congratulations to all of the board members.

For the last year, the PMA was shephered by an 11 member Formation Advisory Board (FAB). Being part of the FAB was a great learning experience and I want to personally thank the other members of the FAB and Rebecca Madigan for all the hours they put into the organization. Many of the FAB members are now official board members, so the group is in good hands.

Again, thanks to all the of those who helped out and the the rest of the FAB including:
*Adam Weiss, LinkShare
*Brad Waller, EPage
*Brook Schaaf, Schaaf Consulting
*Chris Henger, Google Affiliate Network
*Kellie Stevens, AffiliateFairPlay.com
*Michael Coley, Amazing-Bargains.com
*Peter Figueredo, NetExponent
*Robert Drumm, ACLens.com
*Scott Jangro, MechMedia, Inc.
*Todd Crawford

Best of luck.

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10 Tips for Improving Your Pitch at Affiliate Summit

by Lisa Picarille on August 7, 2009

Jim Kukral and I are who working on a book called “Your Pitch Sucks”, and to help you out at Affiliate Summit (and any other tradeshow you might attend) we have put out a free ebook called “Quick Tips for Improving Your Pitch at a Tradeshow.”

The ebook features 10 tips that you can read in 5 minutes to hone your pitch just in time for Affiliate Summit East 2009.

You can download the mini-ebook here.

And if you come up to me or Jim and pitch us at Affiliate Summit, we’ll rate your pitch and then you can go to the Your Pitch Sucks site to see how your pitch fared on the “Suck-o-Meter.”

Keep Pitching!

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Affiliate Summit: Ready, Set, Schmooze

by Lisa Picarille on July 29, 2009

I’m getting very excited about attending Affiliate Summit East 09 in New York. It’s less than two weeks away. The sold-out event is jam-packed with opportunities to network with industry leaders as well as for me to learn more about new trends, technologies and tools.

Here’s how to I get the most out of the show:

Network
*Be the schmooze master. There are plenty of networking opportunities – in the hall between sessions, on the show floor, after sessions, and at parties. Affiliate Summit Co-Founder, Shawn Collins, has created the ultimate networking guide.

*Do the social networking thing. Sign up for Affiliate Summit Social Networking. It lets you connect with other show goers before the event. You can message, set up meetings, and make new contacts.

*Paint the town red. Get a list of the parties. Events sponsored by the networks - Buy.at, ShareASale, Market Leverage, etc, - are one way to have some fun in the Big Apple and make connections with others. The relaxed environment of these parties often means that people are more open to having conversations.

*Pass out plenty of business cards. If you want to make an impression, there are a variety of ways. But most people will remember you if they can check out your business card when they return to the office. Be sure to have a card that offers room for contacts to write notes on it. It’ll help jog the memory of those you meet.

Get Educated
*Be sure to look at the agenda before you get to New York. Mapping out what sessions you want to attend will insure you make the most of your valuable time.

There are lots of great sessions and Affiliate Summit video tapes all of them and makes them available when the show is over. So, don’t be worried if you miss a session. Of course, you don’t want to miss the panel I’m moderating called Get Noticed Fast. It features Jen Goode, Stephanie Lichtenstein, Trishalyn Fawver and Mike Buechele.

I’m also really looking forward to the two keynotes by Chris Brogan and Peter Shankman. The Sunday session on the Advertising Tax impact is another one that I will not miss. I suggest you get there early. I’m expecting a packed house.

*The Meet Market on Sunday is a major opportunity to have meaningful conversations with merchants about their programs. And if you’re a merchant, it’s a fantastic way to recruit affiliates and see what’s on their minds.

Participate
*Ask questions in sessions. It’s a great way to get on-the-spot advice from experts and get noticed by other attendees.

*Attend the Ask the Experts session. It’s another way to get your tough questions answered and as well as see what your peers are asking about.

*Visit the Problem Solvers Booth. Free advice? Who doesn’t want that? Some of these folks charge hundreds of dollars as consultants and they are giving it out for free at the show. Just belly up to the booth and ask the experts your burning questions. It’s also a good way to get on the radar of the experts.

*Give back. There are many ways to feel good but none as great as helping others. Affiliate Summit has chosen The Big Brothers and Big Sisters of New York City as the show’s charity. You can make a donation for the cause at the Affiliate Marketers Give Back booth at the Meet Market. Or you can tip the experts and donations will go to help the kids.

*Attend the non-session events, including the Tweet Up, the Affiliate Triathlon and the Karaoke party. Being at these gives you an opportunity to mix and mingle in a casual setting and forge some personal and business relationships.

*Be a mentor. It’s not too late to sign up for the Mentor Program, which pairs veteran attendees of the show with newbies. It’s not about offering newbies business advice, but rather helping them navigate the show and maybe making some introductions for them. And you’ll have a new buddy to hang with.

*Use Twitter. There is a list of Twitter addresses of speakers. Be sure to follow them and when you tweet use the hash tag for the event: #ASE09.

You can also listen to the latest Affiliate Thing podcast where guest co-host Jim Kukral and I chat about getting ready for Affiliate Summit.

See you in New York.

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LinkShare Golden Link Awards 2009

by Lisa Picarille on June 23, 2009

I couldn’t make it to New York City for this year’s LinkShare Symposium East. I know that by staying home I missed a lot of great networking opportunities as well as the infamous Joan Rivers hosting the annual Golden Link Awards (I was a judge again this year). However, thanks to Twitter - more specifically Twazzup - I was able to follow the tweets of those at the event. @missyward tweeted all the winners so it was almost like being there.

Congrats to all winners and all the nominees. It was a great group of finalists.

Innovative Publisher of the Year
Winner
Vertive for Offers.com

Nominees
Airmiles.ca
TheFind.com

Innovative Advertiser of the Year
Winner
drugstore.com

Nominees
Herroom.com (Andragroup)
Walmart.com

Best New Advertiser
Winner
The North Face

Nominees
Dollar Rent-a-Car
Electronics Expo, LLC
Vera Bradley Designs

Best New Publisher
Winner
DBG Loyalty for Bank of America

Nominees
Aeroplan eStore
Skimlinks

Advertiser’s Choice Award
Winner
CouponCabin

Nominees
Shop It To Me, Inc.
Upromise

Publisher’s Choice Award
Winner
Gaiam.com

Nominees
Ice.com
TigerDirect

International Advertiser of the Year
Winner
LEGO

Nominees
Dell Canada Consumer and Dell Canada Small Business
Forzieri
Pingo

Best Communication Strategy
Winner
Bare Necessities

Nominees
Bloomingdale’s
Costume SuperCenter
Gaiam.com

MVP – Most Valuable Publisher for Lead Generation
Winner
Nelnet

Nominees
GoClickGo Marketing, Inc.
RetailMeNot

Technology Genius Award
Winner
iStorez

Nominees
Shazam
Skimlinks

Best Distribution Strategy
Winner SmartBargains

Nominees
Karmaloop
Omaha Steaks
TigerDirect

Performance Marketing’s Most Vocal Advocate
Winner
Performance Marketing Alliance

Nominees
Affiliate Summit, FeedFront Magazine, GeekCast.fm
Scott Jangro

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Food for Thought

by Lisa Picarille on June 5, 2009

Those of you that know me are aware that I am very passionate about many things. Media, Marketing and More is the tagline for my blog, so you already know that I LOVE media and marketing. The More part of that includes - music, food (new restaurants, cooking, bacon and coffee) gadgets, all things canine, the beach and reading.

Every now and again, my pals at UltimateFoodie.com let me spout off on foodie things. Today I posted an entry combining my love of social media marketing, Twitter, yummy street food and my neighborhood pride. Check it out.

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SF Chronicle Focuses on AB-178, Net Taxation

by Lisa Picarille on May 18, 2009

I wrote an article that appeared in the Sunday Insight section of the San Francisco Chronicle and SFGate.com. The opinion piece, titled “Web tax bill off – for now,” was part of a three-story package asking the question “Is it time to tax the Internet?”

I met with the Chronicle’s Editorial Board at the end of April, along with Linda Raasch (BizKidz.com), Rob Smahl (eBates) and David Roland (a PPC affiliate), as part of an on-going effort by affiliates to educate influencers and the media about the negative impact California Assembly Bill 178 would have on small businesses.

The four Chronicle editors we met with seemed very interested AB 178 and asked a lot of really good questions about the affiliate space, the pending bill and online taxation. Everyone who participated from the affiliate side was great at conveying their unique business stories and gave very compelling arguments as they put a human face on an issue that unfairly singles out affiliates. A day later the Chronicle contacted me about contributing an article.

Less than a week after meeting with the Chronicle Editorial Board, the hearing for AB 178 was slated to take place in Sacramento. I hitched a ride up there with affiliate manager Trisha Fawver, who has been a great supporter in the fight against AB 178 and similar tax bills in other states. Just as we pulled up to the Capitol we received word that the AB 178 was taken off the docket and made into a two year bill.

I figured that event would make AB 178 a non-story for the Chronicle, so I was surprised when my contact said the newspaper would like me write a piece that would appear in the Sunday edition as part of a larger issue.

The package includes: my story; one written by James G. Lakely, the managing editor of InfoTech; and another in support of the bill by lobbyists.

Thanks to Beth Kirsch, Brook Schaaf, Karen Garcia and many others for getting editorial meetings set up around the state. And a huge thanks to all the affiliates that are putting out big efforts out to fight bills in a multitude of states that threaten to do harm to the online marketing space.

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